Employee Engagement in Sri Lankan Banks – Part 2

 

Employee Engagement in Sri Lankan Banks – Part 2




Employee engagement is HR practice which is mainly implemented in banking industry in Sri Lanka. In this blog, there are two more real examples for employee engagement are taken from two well known banks in the country. 

Hatton National Bank (HNB) is one leading commercial bank in Sri Lanka which implements employee engagement as one of its main HR strategies in the bank. With the development of the technology and considering the ongoing pandemic, it introduces online platforms for the employees to connect and interact with each other. This is used as one of the employee motivation practice as it shows the commitment of the bank to engage and build strong relationships with them. There is an open-door policy in the bank which allows its employees to contact the top management. HNB also has a dedicated employee engagement officer to liaise between management and employees in terms of grievances. The communication between the employees in the bank will conduct through emails, newsletters, circulars, SMS and recently emerged digital methods such as webinars, social media and MS Team (Hatton National Bank PLC, 2020).

Another bank which is highlighted in having sound engagement practices within the bank is Seylan Bank. Seylan Bank implements several programmes and events every year to ensure that employees are engaged and motivated to have interdepartmental social networking. Apart from the regular engagement practices, Seylan bank launches a new employee engagement campaign which is named as ‘Heroes of the Heart’. This is aimed at appreciating and motivating the employees who work during the pandemic through digitalisation. Under this new campaign, 1,109 of employees are appreciated as super heroes’ employees while there are 1,943 of heroes’ employees (Seylan Bank PLC, 2020). 

Apart from the regular practices of employee engagement, most of banks in Sri Lanka able to introduce or launch new engagement practices or campaigns which are suitable for the current business environment which is a positive sign.

 

 

References

Hatton National Bank PLC, (2020). Integrated Report 2020. [online] HNB, p.67. Available at: https://www.hnb.net/images/annual_reports/2020/integrated-report-2020.pdf [Accessed 27 August 2021].

Seylan Bank PLC, (2020). Annual Report. [online] Seylan Bank, p.42. Available at: http://file:///C:/Users/Dell/Downloads/uvsaA05ReYIYsovHS4yOqkWaCtoD__Seylan%20Bank_AR%202020_5Mb%20(1).pdf [Accessed 27 August 2021].

Comments

  1. employee engagement is a investment on employees emotional, cognitive and physical energies in creating happier, effective, and efficient workforce (Rich et al,. 2010)

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    Replies
    1. Yes. According to Nawaz S. (2014) Employee engagement is another factor proved to be attached to organizational performance outcomes. With dedication and happiness, employees at their workplace ensure that their organization attain a remarkable and visible competitive advantage.

      Delete
  2. In addition, employee engagement also have a direct connection with job satisfaction (Stangrecka & Bagieńska, 2021). Satisfaction with work is one of the main indicators of the quality of working life, considering its impact on the attitude of employees to work (Navarro et al, 2018).

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    Replies
    1. Agreed and according to Fernandez (2007) shows the distinction between job satisfaction, the well-known construct in management, and engagement contending that employee satisfaction is not the same as employee engagement and since managers can not rely on employee satisfaction to help retain the best
      and the brightest, employee engagement becomes a critical concept.

      Delete
  3. Agreed and Academic researchers have defined employee engagement as ‘the harnessing of organization members’ selves to their work roles; in engagement, people employ and express them , cognitively, and emotionally during role performances’ (Kahn 1990)

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    1. Yes and Robinson et al. (2004) define employee engagement as “a positive attitude held by the employee towards the organization and its value. An engaged employee is aware of business context, and works with colleagues to improve performance within the job for the benefit of the organization. The organization must work to develop
      and nurture engagement, which requires a two-way relationship between employer and employee.”

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  4. Agreed Sumeera,
    The meaning of work has the potential to become a valuable way to bring employers and employees closer together, which helps employees to experience community awareness, become their own space and make opportunities to contribute, and they find purpose.Employees want to work in organizations that they think work makes sense. (Penna, 2007)

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    Replies
    1. Agreed and Robinson et al. (2004) also said engagement, which requires a two-way relationship between employer and employee.

      Delete

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